Social Media Examiner, on of the most famous sites that examines (and instructs on) the intricacies of social media, recently released their end-of-year report, 30 Social Media Predictions for 2012 From the Pros.

I found the value of the predictions to be a little mixed, however…several predictions were repeated (which is probably a sign, I suppose, of the likely of the predictions coming to pass) and many weren’t so much predictions as descriptions of the actual, current state of online marketing (like “Regularly Creating Unique Content Becomes Essential”).

Several of the predictions, though, seemed (to me) to be worth paying attention to – here are my top picks:

1. The increasing importance and impact of YouTube (predictions # 13, 14 and, to a degree, 12)

2. More “Do It All” services become available (prediction # 20)

3. Increasing integration / use of mobile media (predictions # 21 and 22)

While some of the predictions don’t seem very predictive (like those fortune cookies that tell you you’re a likable fellow), I found a good amount of interesting “heads up” from industry insiders.

Overall, well worth a look. You can check out the original post here.