SEO | Keyword Analysis | Website Analysis | Competitive Analysis | Link Building | Copywriting | AdWords | Directory Submission | Social Bookmarking | Social Media Consulting | Article Submission | Forum Link Building | Place Page Creation

Search Engine Optimization (SEO) is the process of improving the visibility of a web site in search engines’ “natural” (un-paid) search results. Simply put, it is a set of techniques and methods for making sure your customers can find you online.

With over 16 years in the Internet business, CyberWAVE knows what it takes to succeed online – no one in Calgary knows the business like we do, and we’ve decided to put that expertise to work for YOU. We apply our team’s unique blend of technical, design and marketing knowledge to your advantage.

The first step is keyword research and analysis: looking at the key words and phrases that Internet users will probably use to find your site. We’ll look at what works, what doesn’t, how much it’s worth and suggest alternatives.

Next is a website analysis, where we’ll identify issues that may be preventing your site from performing well in search results. But our audits are unique: we don’t just hand you a laundry list of problems in obscure technical jargon. We’ll not only tell you what’s wrong, we’ll explain the issue and recommend specific courses of action to help you move forward.

We also go beyond just SEO and look at the marketing aspects of your page – is your site written and presented in a way that makes your customers want to buy? We show you actual screenshots of your site, with notes on improvements you can make. We look at both design and copy to ensure maximum impact on potential customers.

After that, we perform a competitive analysis and see how your site is performing against your top competitors. This always provides useful information and is an important part of any marketing strategy, not just SEO.

Where you go after all this is up to you: you’re free to take the information to use as you see fit. If you’d prefer to have us take care of the messy details for you, we offer a variety of services to choose from, including:

Keyword Analysis

When used in SEO, “keywords” refers to a word or phrase used by people to search for information on the Net. For instance, if I want to find a Thai restaurant in Kensington, I might type “thai restaurant kensington calgary” into Google. “Thai restaurant kensington calgary” is my keyword. As mentioned earlier, our SEO experts will look at what words and phrases are being used to find your site (and similar sites) and review which ones you should focus on for the most impact.

Website Analysis

A key part of a solid SEO plan is to identify any issues that might be keeping your website from performing well in search results. A CyberWAVE SEO audit is a careful review of a number of factors that affect your site, including, but not limited to:

1. Inbound links
2. Domain authority
3. Social media presence
4. Monthly traffic
5. Keyword usage and placement
6. Meta-tag use
7. Load times
8. On-page copy and site design
9. And much more

We provide detailed, easy to read reports, screenshots of your site (with highlights and comments) and a follow-up meeting to make sure all your questions are answered. No other SEO company gives you so much value for such a low price.

Competitive Analysis

Using the top key words or phrases uncovered during the earlier keyword research, we will take an in-depth look to reveal who your top competitors are for ranking with those keywords on the “Big 3″ search engines (Google, Yahoo! and Bing). This reveals not only how you stand in search rankings, but potentially previously unknown competitors. Our in-depth analysis will also examine your top 3 competitors (as chosen by you) and reveal how they stand in the search engine results. These factors are among many that we assess to provide you with a strategic context through which to identify both opportunities and threats.

Link Building

Inbound links (or “backlinks”) are incoming links to a website or web page. They are an important to SEO because they are seen as a major indicator of a website’s popularity or importance. Google sees a backlink pointing to your page as a “vote” for that page. The more “votes” you have from trustworthy, popular sites, the higher your ranking in the search engines. CyberWAVE uses a variety of techniques to create new backlinks to your site, and thus help increase traffic and your standing in search engine results.

Content Generation / Copywriting

CyberWAVE is proud to offer proven copywriting services at a fraction of retail cost. We can write (or edit) copy for websites, press releases, e-mail or other media. We’ll help you craft content so that it speaks to your target audience and convinces them to take action – if it’s written or online copy, we can make it sell!

AdWords Optimization

Google is the Internet’s most popular search enginge, handling several HUNDRED MILLION searches a day. AdWords is Google’s flagship advertising program, and offers pay-per-click (PPC), cost-per-thousand (CPM) and site-targeted advertising for a variety of ad types. It is a very cost-effective method of advertising and is what creates the “sponsored links” above and to the right of your search results on Google.

CyberWAVE has extensive experience in setting up, optimizing and managing successful AdWords campaigns (both for ourselves and for clients) and, while not as important as on-page optimization, we’ve proven it to be an excellent way to quickly boost targeted traffic to your website.

Directory Submission

Web directories are the precursors to search engines – they list (and link to) websites across a (usually wide) variety of categories. There are some very well-known directories (like DMOZ) and they can be an excellent source of links to your website. CyberWAVE offers a custom directory submission service – all you have to do is decide how many directories you want to submit your site to, and we’ll handle the nitty-gritty details.

Social Bookmarking

Services like Delicious, Digg and Stumbleupon are called social bookmarking sites. These kinds of websites allow users to organize, search for and share bookmarks of web pages and online resources. Many of these sites allow users to vote on or even add data to content posted by other users. This has attracted people who want to share interesting, useful or entertaining information with friends, family or total strangers.

Since social bookmarking sites are so popular, they are given a lot of weight by search engines, and so can be a valuable source of backlinks for a website. If a bookmark goes viral (i.e.: is picked up and shared by the larger community) it can lead to a lot of traffic for the site it points to.

Social Media Consulting

Social sites like Facebook, Twitter, YouTube and LinkedIn are used by millions of people around the world, and have become an essential part of online marketing. Not only is information on these sites often noted by search engines, but they keep careful track of their users’ information, which makes them a rich (and often well-priced) source of advertising revenue.

Here at CyberWAVE we have set up social media accounts, created contests, written content or run advertising campaigns on all the major social media networks. Or staff understands this new media (we use it every day!) and we can help your business tap into it. Come join the social media revolution!

Article Submission

Writing and posting informative, interesting articles is a classic online marketing technique – it’s a great way to solidify your reputation as an expert in your field and can serve as a valuable source of links and traffic to your site. However, it has one downside: it is very time-consuming. From writing the article to finding, deciding on and signing up for the right article directories, this style of marketing takes time. Let us take care of the time-consuming manual submission process for you! From sign-up to submission to generating reports, we do it all! Looking for copyediting or copywriting? We do that too!

Forum Link Building

The “hot new thing” when it comes to creating backlinks and boosting your website’s ranking in search engines. There are thousands of forums floating around on the Internet, and most allow users to to add links either to their signature or to the post itself. Since these forums are constantly updated with new content, search engines love them so they are great places to create permanent, one-way links. CyberWAVE creates focused posts in targeted forums relevant to your site’s topic, so that you get keyword-rich, permanent one-way links back to your site ASAP.

Place Page Creation

If you’ve used Google or Yahoo lately, you’ve seen that they often give preference in their search listings to businesses that have a “Place” page set up – showing these results not only on a map, but generally right below their paid results – even if you entered a general search term (ie: “Thai restaurant”) rather than a localized search term (such as “Calgary Thai restaurant”). This increasing focus on local search can be a huge opportunity to small business owners who are interested in increasing their placement in search results. If you’re ready to get the jump on your competition, contact us today to learn more!

We Get You

We understand that today’s economy means business owners don’t have as much to spend on marketing as they used to, and we’ve priced our services accordingly: you’ll be hard-pressed to find another SEO firm that gives you so much value for such a low cost.

Whether you want to just tweak your site or set up a social media campaign, we do all that and more. Contact us today and experience the CyberWAVE difference!