Blog
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The Dangers of Opportunity Cost
Opportunity cost (the cost of any activity in terms of the value of the missed alternative activity, which is not necessarily purely financial) is a fact of life, not only in global economics, but in your business as well. While this is most obvious (and easily ...
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Spelling and Online Marketing
One of my biggest pet peeves is poor spelling - I see it in so many places and it drives me crazy. One of the worst culprits in in advertising; especially online. With the wide spread of education in the West and the invention of the "spellcheck" function in Word (and its spread to many other software platforms ...
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SOPA Will Destroy our Digital Freedom
This video explains the dangers of SOPA in a very simple way. Join us today to protest internet censorship! Call your Senator or, if you are not a US citizen, call the US State Department or do it digitally bellow: PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo. <
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Social Media Predictions for the Year 2012
Social Media Examiner, on of the most famous sites that examines (and instructs on) the intricacies of social media, recently released their end-of-year report, 30 Social Media Predictions for 2012 From the Pros. I found the value of the predictions to be a little mixed, however...several predictions were repeated (which is probably a sign, I suppose, of the likely of the predictions coming to pass) and many weren't so much predictions as descriptions of the ...
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The Future is Going to be Amazing
Let's face it: we live in the future. Ridiculously powerful computers that fit in your pocket? Check. Star Trek-style communicators? Check. Flying cars? Check. The continuing increase in computer processing power (as per Moore's Law) is helping propel greater and greater scientific and technological advances, many of which are projected to be available to consumers by 2020. So, let's take a look at the top 10 pieces of tech the near future will hold ...
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Some Changes to Google Search Algorithm
Let me start this post with a proviso: Google makes (literally) hundreds of changes to their search algorithm every year - and every change (no matter how small) is generally noted by the SEO community. While finding out what these changes are usually involves guesswork and research, sometimes (like in this case) Google will kindly release the details of the changes and ...
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Go green and save!
Well, everyone wants to do something for the environment but it's not easy to find a starting point. For us, we had a specific problem that engaged us to come up with a unique solution that allowed us to be more green and save money at the same time! During the winter, we spend a lot of money to heat our building. At the same time, we spend a lot of money to cool our server ...
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Search Engine Optimization Explained in 3 Minutes
Common Craft, creators of many award-winning educational videos, have teamed up with Search Engine Land to create a 3-minute video that explains SEO (Search Engine Optimization). Like all of Common Craft's videos, it is short, sweet and informative, using a metaphor many people understand to describe search engines, and then working from there to explain (in very broad strokes, of course) the basics of Search Engine Optimization. I've embedded the video here for your ...
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New Report Indicates SEO beats PPC and Social Media
According to the Webmarketing123 State of Digital Marketing report (a survey of 500 online marketers from the U.S.), SEO (Search Engine Optimization) is now the number one source of leads for both B2C (Business to Consumer) AND B2B (Business to Business) marketers - beating both pay per click advertising (such as Google Adwords) and social media marketing. As ...
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Smart Phone or Car?
In the past, having a car was the passage to adulthood. In today's world, it seems like a smart phone has replaced that. If this is true, what does it mean when my 2 yr olds already have their own Iphones and Ipads? What's interesting is that less teenagers are driving now because driving takes away from their texting time. Here's an article related to this: http://bits.blogs.nytimes.com/2011/11/20/a-teenage-question-a-car-or-a-smartphone/ Eric
